Virgin Trains on the east coast has announced that customers will be able to take advantage of cheaper advance ticket prices and seat reservations on the day of travel. Based on the number of walk-up fares currently bought by customers, Virgin Trains has calculated that the changes could save customers £7.1m a year (€ 8.4m).
Previously, advance fares have only been available to purchase up to 23:59 the day before travel. However, Virgin Trains customers travelling on the east coast route can now make savings of up to 43% on some routes compared to the cost of the walk-up fare by purchasing an advance ticket on the day, subject to availability.
These fares can be bought through all retail channels including the Virgin Trains website, ticket machines and at station travel centres on the day of travel, and where they are able to take advantage of an advance fare, customers will also be able to reserve a seat when buying their ticket.
“This is great news for many thousands of customers who will be able to take advantage of big savings on the day of travel.Virgin Trains has always positioned itself on the side of customers and we have a strong record of innovating for the benefit of rail passengers,” Suzanne Donnelly, Commercial Director at Virgin Trains on the East Coast said.
Share on:
