Sony and Eurostar have partnered to offer passengers the new ‘Sound Menu’, optimised for use with Sony’s 1000X wireless headphones with industry leading noise cancelling technology. The Sony Sound Menu is on trial for a month initially on Eurostar’s onboard entertainment system on all e320 and e300 trains.
The partnership has been developed following UK research that looked into the music listening habits of business and lifestyle travellers. Over a quarter (27%) of travellers state they can never fully relax on a journey and 23% complain that they are unable to ‘switch off’ ahead of important meetings. 39% of travellers blamed the noise made by other travellers as being one of the biggest stress factors, with 66% highlighting that music helps them relax.
“We know that music, if listened to in the right way, can be a form of escapism or can help focus the mind. We saw from research many are unable to relax or fully immerse themselves in music. Our 1000X headphones give travellers the opportunity to experience our best in noise cancelling headphones to be able to cut out the chaos around them. Plus, with our ‘Quick Attention Mode’, travellers can simply touch the side of their headphones so they’re still able to hear announcements or order a coffee on board,” Matt Coupe, Head of Sound, UK&Ireland at Sony, said.
“Our onboard entertainment system gives travellers more than 300 hours of free content, all available through their own device. We’re always looking for ways to improve our passengers’ journeys, and the new Sound Menu created by Sony offers our travellers a way to get more out of their time on board, whether it’s focusing on work, or relaxing after a busy day,” Neil Roberts, Head of Digital, Eurostar, said.
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