GWR expands mobile ticketing

UK train operator Great Western Railway (GWR) has expanded the availability of mobile tickets across its network, enabling customers to travel with their ticket on their smartphone or tablet. This was made possible following the installation of barcode readers at station ticket gates across the GWR network.
By downloading the GWR app customers can instantly purchase a wide range of ticket types, including on the day ‘walk-up’ fares, for the majority of journeys across the GWR network. The scheme covers all singles and return tickets; standard and first class, adult and child. Season tickets; Group Save and Rangers and Rovers are not currently available.
Tickets are displayed on the phone screen as an encrypted barcode to be scanned by new readers at ticket gates, and can also be checked on board by train managers with mobile barcode reading devices.
Customers can download the GWR app for free from GWR.com/mobile or from the Android and Apple app stores to a smart phone or tablet, and instantly purchase tickets.
Previously only a limited number of tickets for selected journeys could be displayed on a mobile device and all other ticket types purchased had to be collected from a ticket machine using the unique reference number sent to the customers’ device via e-mail.
“As one of the UKs leading transport providers, GWR is committed to making travelling by train even easier, and that is why we continue to develop our online and mobile ticketing service, ensuring we put our customers first and help communities to prosper,” GWR’s Head of Retail Lee Edworthy said.


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