The Indian Railways intends to launch a tender in September for a project concerning rights to provide video content on 3,000 trains through wireless intranet. Under the plan, passengers will be able to watch the content on their phones by logging on to the railways’ local wi-fi network onboard.
The number of trains will be divided into two equal packages and the bidding will take place in phases. Video content providers such as Viacom18, Zee, Hungama and Shemaroo are interested in the contract and will participate in bidding next month. The contract will be awarded for a period of five years. The successful bidder will be charged an annual license fee. The deal is likely to bring the Indian Railways nearly Rs 5 bn (64.9 million euros) annually in non-fare revenue.
The content-on-demand project falls under the Indian Railways’ plan to boost non-fare revenue by selling advertising spaces inside and outside trains and railway stations, and branding rights for stations and trains, besides leasing out spaces for ATMs and shops.
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