Proxama PLC announced that as part of a wider customer information trial, its beacons have been installed on a number of Chiltern Railways’ Birmingham to London mainline trains. The partnership with specialist platform developer Enable iD further extends the consumer reach of Proxama’s advertising network, already the biggest in the UK, to Arriva UK Trains, owner of Chiltern Railways.
Brands can now utilise the Proxama network to deliver contextual, location-based advertising to commuters travelling with Chiltern Railways with support for ‘Physical Web’ and in-app engagements.
Beyond the advertising trial, the beacon network will be used to improve services and the overall commuter experience. Using Enable iD’s expertise in the Internet of Things and personalised data solutions, personalised customer journey information can be delivered and consumer insight is gleaned, whilst preserving the privacy of individuals. The launch builds on Arriva UK Trains ambition to implement innovative technology initiatives that transform travel experiences.
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