Transporeon has announced its annual Transportation Pulse Report, which unveils key developments that will shape the transportation and logistics sector in 2025. More than 100 European and North American supply chain and logistics executives from Transporeon’s shipper and carrier customers were surveyed, in addition to members of Indago’s supply chain research community.
Cautious optimism for 2025
Respondents to the survey named economic conditions (56%), geopolitical events (50%) and environmental regulations (36%) as the top three factors that will shape the industry in 2025. The struggles of the manufacturing industry in Europe and the US, global inflation, slow economic growth and regional conflicts mean that uncertainty and risk will continue to prevail.
In this context, shippers and carriers show different levels of optimism about next year’s transportation market:
- Despite the conjecture, carriers and 3PLs on both sides of the Atlantic show strong optimism (75%), likely due to the increased freight demand and rates, coupled with a gradual capacity reduction.
- Shippers, however, seem less confident as the current trends forecast increased rates and tighter capacity: only 38% declare feeling optimistic about 2025.
Cost Control, Market Expansion and Digitisation are High Priorities
When asked about their top priorities for 2025, shippers and carriers highlight maintaining and increasing profitability:
- Cost reduction is the top priority for all survey respondents (61%) and is particularly significant for shippers, at 76%.
- Market expansion surpassed cost reduction for carriers/3PLs: 58% highlighted it as their key focus, likely reflecting a desire to capitalise on anticipated market condition improvements following a downturn.
- Supply chain digitisation garnered 51% of the total votes, with European respondents showing a greater inclination (59%) than their U.S. counterparts (39%).
- Sustainability initiatives secure 44% of the votes, signifying their growing importance in the sector. European executives value sustainability the highest, reflecting Europe’s more advanced implementation of sustainability-related regulations and emissions standards.
Technology Integration and Automation Levels Remain Low
When it comes to digitisation, a significant gap between interest and implementation remains. A majority of respondents (54%), including both shippers and carriers, anticipate automating only 25% or less of their transportation processes by the end of 2025. Only 10% of the respondents said they expect to automate more than 75% of their transportation processes or transactions.
This suggests ample room for growth and adoption of technologies like AI, machine learning and process automation. While global respondents rank AI as the fourth biggest trend that will shape the industry in 2025, it emerges as the second biggest for carriers and 3PLs. This difference might be linked to carriers’ focus on market expansion, as AI and advanced platforms can facilitate connections with a wider range of shippers and streamline freight matching processes.
“This year’s survey reflects a broader concern for the global economy and geopolitics beyond transportation and logistics,” said Philipp Pfister, chief customer experience officer at Transporeon. “Carriers and 3PLs especially see opportunities for technological innovation and growth, balancing optimism with caution. While digitisation won’t be the answer to everything, companies recognise the benefits and aim to use digital tools to control costs, better manage customer expectations and further sustainability practices.”
For more information, the full Transporeon report is available here.
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