Virgin Trains has unveiled the first of its newly refurbished trains as part of a £40m (€53.6m) project to improve its customers’ experience. A total of £21m (€28m) has been earmarked to complete the refurbishment of the trains’ interiors, including adding luxurious leather seats to First Class, new carpets and fittings throughout, as well as bringing the distinctive Virgin red on-board.
Since taking over the East Coast Mainline in March 2015, Virgin Trains has invested millions of pounds to improve the customer experience. The refurbishment programme, which also includes a £16m investment in new diesel engines and the re-branding of the exterior of the trains, has been brought in ahead of the arrival of Virgin’s new fleet in 2018. These trains are being built in the UK by Hitachi.
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