Mobile location data and intelligence expert Proxama PLC has signed a partnership agreement with Rail Delivery Group to embed Proxama’s technology into its National Rail Enquiries app, for both Android and iOS smart phone users.
The location technology embedded within the National Rail Enquiries apps will generate anonymised consumer data which Proxama’s AI platform will monetise through the sale of premium audience and attribution products and services. Rail Delivery Group will also use the precise location intelligence data generated by Proxama’s technology in order to enhance its own app experience for its consumer base and advertisers, such as precisely targeted and contextual mobile advertising.
“Working with Proxama means we can embed the latest mobile location intelligence technology into our National Rail Enquiries apps, giving us a competitive edge when it comes to offering a more precise and targeted experience for our consumers and advertisers,” Rail Delivery Group’s Digital Revenue Manager, Jonathan McCauley-Oliver said.
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