The Chicago Transit Authority (CTA), partnering with Intersection, will add 130 new digital displays across its rail system over the next two years at no cost to the agency. These will provide more customers with valuable real-time service alerts and information and generate new revenue for the agency.
In addition to adding new screens, 159 of the CTA’s existing 283 digital advertising displays will be upgraded. A new feature that will be available on both the new and updated screens is a dedicated space on the screens for CTA service information, such as service alerts and CTA Train Tracker information that is continuously displayed alongside advertisements.
Beginning this summer through 2018 the new digital displays will be installed and will include platform displays and “urban panel” displays that are located outside station entrances. Concurrently, roughly 60 percent of the existing advertising displays will be upgraded, costs for which will be deducted from advertising revenue.
The expansion and upgrade of CTA’s digital advertising display network is part of an amendment to its contract with Intersection, which has exclusive advertising rights on all CTA vehicles and properties. Advertising on CTA properties generates revenue that benefits the transit system and helps keep fares affordable. In 2016, advertising on buses, trains and at stations generated more than USD 27 million for the CTA.
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