Metra, the Chicago’s commuter rail has entered into a three-year agreement with Uber to serve as the agency’s “Official Rideshare Partner.” The partnership begins in February 2017.
Metra will identify Uber as its preferred rideshare provider for connections to and from the agency’s downtown and outlying stations. It is the first time the commuter rail agency has entered into a marketing partnership that will not only generate non-fare revenue but will also help drive ridership by assisting customers who need a first-mile/last-mile connection.
“Now more than ever, it’s essential that we look for creative ways to generate revenue that can impact our agency’s bottom line. In addition to generating much-needed revenue for Metra, we believe this partnership with Uber will help address the ‘first mile/last mile’ challenge for customers who need a quick and easy way to get to and from a Metra station,” Metra CEO Don Orseno said.
Metra issued an invitation for bids in July to allow the entity that provides the highest submittal price a list of marketing opportunities to communicate directly to its customer base of 150,000 daily riders.
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