Virgin Trains has presented the world’s first ‘Never-Ending Ticket’, a special First Class ticket which will be continuously passed between customers, allowing each passenger a complimentary First Class journey with Virgin Trains on the West Coast.
To use the ‘Never-Ending Ticket’, passengers must take part in the game by tracking its movements along the route and then tweet @VirginTrains with the hashtag #NeverEndingTicket, along with their reason for travelling and where they would like to go. @VirginTrains will then pick a winner at random and arrange for them to collect the ‘Never-Ending Ticket’ from the last lucky person who used it. The process will then repeat itself as long as the social media community keep it alive. The ticket will be allowed three fails before the relay ends.
“Virgin Trains’ ‘Never-Ending Ticket’ is the first of its kind in the world and will give more people the opportunity to travel to some of the amazing destinations that we have on our route. We can’t wait for the social community to get in on the game and help the ‘Never-Ending Ticket’ to live as long as possible, whilst celebrating the personality and fun that has made Virgin Trains famous. Let’s see how long our customers can keep it going,” Patrick McCall, Co-Chairman for Virgin Trains, said.
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